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Advanced Consumer Behaviour (MKTG90023) // Assessment
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About this subject
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- Assessment
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Semester 2
Assessment
Description | Timing | Percentage |
---|---|---|
Paper critique 1 of 750 words
| Week 4 | 10% |
Paper critique 2 of 750 words
| Week 8 | 10% |
Reaction Note, individual, each week prepare a reaction note to the assigned readings (100 words per week, 1100 total)
| Throughout the semester | 15% |
Preliminary Research, individual, review one article per week toward Research Project topic, due each week by class start time starting week 3, (110 words per week, 1100 total)
| Throughout the semester | 15% |
Class participation (attendance and active participation in class discussions)
| Throughout the semester | 10% |
Research Project, individual, 4500 words
| End of the assessment period | 40% |
Last updated: 9 April 2024