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200pt Program // Structure
200pt Program
Contact information
Graduate School of Humanities and Social Sciences
Currently enrolled students:
- Contact Stop 1
- General information: https://ask.unimelb.edu.au
Future students:
- Further information:
http://graduate.arts.unimelb.edu.au/
- Contact: 'make an enquiry' on
http://graduate.arts.unimelb.edu.au/degrees/44-master-of-marketing-communications
Structure
200 credit points
Duration: two years full-time / up to four years part-time
First 50 points (First semester of enrolment):
- 50 credit points of Compulsory subjects
Remaining 150 points:
Coursework Only Option
- 75 credit points of Compulsory subjects
25 credit points of Capstone Stream 1 or 25 credit points of Capstone Stream 2 or 25 credit points of Capstone Stream 4
- 50 credit points of electives
OR
Minor Thesis Option
- 75 credit points of Compulsory subjects
- 50 credit points of Capstone Stream 3
- 25 credit points of electives
Please note: The thesis option must be taken over two consecutive semesters.
Subject options
Compulsory subjects - First 50 points
Code | Name | Study period | Credit Points |
---|---|---|---|
MECM40006 | Public Relations and Communications |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MECM90036 | Foundations of Marketing & Communication |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
25 |
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Remaining 150 Points
Compulsory Subjects
75 points
Code | Name | Study period | Credit Points |
---|---|---|---|
MECM90024 | Strategic Content Creation |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MECM90034 | Marketing & Media in a Global Context |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MECM90035 | Integrated Marketing Communications |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
12.5 |
MGMT90204 | Leading for Strategic Advantage |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90037 | Managing for Value Creation |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Capstone requirement:
All students are required to complete the Capstone Requirement for the program (at least 25 points). Students must complete one of the following capstone options in their final semester(s) of study:
Capstone Stream 1 (25 points total)
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90032 | Applied Syndicate Project |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90148 | Consulting Fundamentals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Purpose: Enables students to plan and execute a communications-focused research project.
Capstone Stream 2 (25 points total)
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90148 | Consulting Fundamentals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Purpose: Enables students to plan, execute and communicate a marketing-focused research project.
Capstone Stream 3 (50 points total)
Code | Name | Study period | Credit Points |
---|---|---|---|
MECM90032 | Marketing Communications Thesis Part 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
18.75 |
MECM90033 | Marketing Communications Thesis Part 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
18.75 |
ARTS90032 | Research Principles & Practices Graduate |
Semester 1 (Early-Start) (Dual-Delivery - Parkville)
Semester 2 (Early-Start) (Dual-Delivery - Parkville)
|
12.5 |
Purpose: An opportunity to integrate knowledge and research skills to address a specific marketing communications research question.
Capstone Stream 4 (25 points total)
Code | Name | Study period | Credit Points |
---|---|---|---|
MULT90019 | Internship II (Semester Long) |
Semester 1 (Dual-Delivery - Parkville)
Semester 2 (Dual-Delivery - Parkville)
|
25 |
Purpose: An opportunity to acquire practical skills in development practice and project management and apply this knowledge to solve problems that arise in a professional context and develop an integrated understanding of knowledge and practice.
Electives
50 points - coursework only option
25 points - minor thesis option
Code | Name | Study period | Credit Points |
---|---|---|---|
ARTS90004 | The Power of Ideas: Ten Great Books | Semester 2 (On Campus - Parkville) |
12.5 |
CULS90004 | Cultural Complexity and Intelligence | Not available in 2024 | 12.5 |
CWRI40017 | Serial Storytelling | Semester 2 (On Campus - Parkville) |
12.5 |
LING90026 | Transcultural Communication at Work |
Semester 2 (On Campus - Parkville)
Semester 2 (Online)
|
12.5 |
MECM40003 | Researching Audiences and Reception | Semester 1 (On Campus - Parkville) |
12.5 |
MECM90025 | Advanced Industry Practice - PR | Semester 2 (On Campus - Parkville) |
12.5 |
MECM90026 | Advanced Industry Practice - Advertising | Semester 1 (On Campus - Parkville) |
12.5 |
MECM90031 | Audiovisual Communication |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Winter Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90165 | Social Entrepreneurship | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90003 | Public Relations | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
MULT90059 | Social Enterprise Incubator |
March (On Campus - Parkville)
August (On Campus - Parkville)
|
12.5 |
PPMN90030 | Public Policy in the Asian Century | Semester 2 (On Campus - Parkville) |
12.5 |
PPMN90032 | Innovative Design and Service Delivery | April (On Campus - Parkville) |
12.5 |
PUBL90004 | Business and Professional Communications |
Semester 1 (Dual-Delivery - Parkville)
June (Dual-Delivery - Parkville)
|
12.5 |
PUBL90006 | Writing and Editing for Digital Media |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90008 | Consumers and Consumption |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Notes:
For policies that govern this degree, see Academic Services Policy in the University Melbourne Policy Framework:
University of Melbourne Policy Framework
Students also should also refer to information in the Student Policy Directory:
Links
Last updated: 8 November 2024