Graduate Certificate in Marketing (423AA) // Attributes, outcomes and skills

Intended learning outcomes

On completion of this course, graduates should be able to:

• Understand the competitive, social and environmental context of marketing activities
• Compile and analyse evidence to make evidence-based marketing decisions
• Understand the factors involved in the analysis and planning of marketing programs.
• Work effectively in diverse teams, and demonstrate communication and interpersonal skills necessary to lead and manage a marketing team.
• Exhibit a learning mindset, strong relationships with peers, and self-knowledge that provide a strong foundation for career progression and lifelong learning.

Generic skills

• Critical thinking and problem-solving skills
• Communication skills
• Interpersonal and networking skills
• Team working skills
• Organisational skills
• Commercial awareness and business acumen

Graduate attributes

Upon completion of the course, graduates will:

• have an in-depth understanding of the competitive, social and environment context of marketing activities
• have strong appreciation for and ability to apply evidence-based approaches in making decisions
• possess a strategic mindset and frameworks to recognise and respond effectively to internal and external challenges and opportunities
• have excellent interpersonal and team working skills to work and lead effectively in a diverse and changing environment
• have a learning mindset that provides a foundation for continuous improvements, career progression and lifelong learning.