Graduate Certificate in Marketing (423AA)
Graduate CertificateYear: 2024 Delivered: On Campus (Parkville)
Overview
Award title | Graduate Certificate in Marketing |
---|---|
Year & campus | 2024 — Parkville |
Fees information | Subject EFTSL, level, discipline and census date |
Study level & type | Graduate Coursework |
AQF level | 8 |
Credit points | 50 credit points |
Duration | 12 months part-time |
The main aim of the Graduate Certificate in Marketing is to help students to develop their capacity to understand and resolve issues in the analysis, planning and implementation of marketing programs.
The program provides a grounding in selected aspects of marketing management to enable students to gain an understanding of the nature of marketing management and the role of the marketing manager.
Entry requirements
1. In order to be considered for entry, applicants must have completed:
- an undergraduate degree; and
- two years of full-time work experience;
Or
- six years of documented full-time work experience; and
- a personal statement outlining why they wish to be considered for the course.
Applicants are also required to nominate two referees.
Meeting these requirements does not guarantee selection.
2. In ranking applications, the Selection Committee will consider:
- prior academic performance; and
- the professional experience; and
- the personal statement; and
- the referee reports.
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments
4. Applicants are required to satisfy the university’s English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 6.5 is required.
Inherent requirements (core participation requirements)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry. The University is dedicated to providing support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/
Intended learning outcomes
On completion of this course, graduates should be able to:
- Understand the competitive, social and environmental context of marketing activities
- Compile and analyse evidence to make evidence-based marketing decisions
- Understand the factors involved in the analysis and planning of marketing programs.
- Work effectively in diverse teams, and demonstrate communication and interpersonal skills necessary to lead and manage a marketing team.
- Exhibit a learning mindset, strong relationships with peers, and self-knowledge that provide a strong foundation for career progression and lifelong learning.
Generic skills
- Critical thinking and problem-solving skills
- Communication skills
- Interpersonal and networking skills
- Team working skills
- Organisational skills
- Commercial awareness and business acumen
Graduate attributes
Upon completion of the course, graduates will:
- have an in-depth understanding of the competitive, social and environment context of marketing activities
- have strong appreciation for and ability to apply evidence-based approaches in making decisions
- possess a strategic mindset and frameworks to recognise and respond effectively to internal and external challenges and opportunities
- have excellent interpersonal and team working skills to work and lead effectively in a diverse and changing environment
- have a learning mindset that provides a foundation for continuous improvements, career progression and lifelong learning.
Course structure
Total credit pts: 50 pts include
Core subjects: 37.5 pts
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90552 | Business Essentials |
Summer Term (Online)
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90060 | Data Analysis |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
Elective subjects: 12.5 credit pts selected from the list of subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90042 | Consumer Behaviour | May (On Campus - Parkville) |
12.5 |
BUSA90258 | Marketing Research | April (On Campus - Parkville) |
12.5 |
BUSA90248 | Marketing Communications | January (On Campus - Parkville) |
12.5 |
BUSA90013 | Brand Management |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
BUSA90549 | Strategic Pricing & Business Insights | September (On Campus - Parkville) |
12.5 |
BUSA90527 | Digital Product Management | August (On Campus - Parkville) |
12.5 |
MKTG90039 | Marketing Analytics |
January (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
Last updated: 27 February 2025