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Graduate Certificate in Marketing (423AA) // Course structure
Course structure
Total credit pts: 50 pts include
Core subjects: 37.5 pts
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90552 | Business Essentials |
Summer Term (Online)
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90060 | Data Analysis |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
| BUSA90243 | Marketing |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
Elective subjects: 12.5 credit pts selected from the list of subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| BUSA90042 | Consumer Behaviour | May (On Campus - Parkville) |
12.5 |
| BUSA90258 | Marketing Research | April (On Campus - Parkville) |
12.5 |
| BUSA90248 | Marketing Communications | January (On Campus - Parkville) |
12.5 |
| BUSA90013 | Brand Management |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
| BUSA90549 | Strategic Pricing & Business Insights | September (On Campus - Parkville) |
12.5 |
| BUSA90527 | Digital Product Management | August (On Campus - Parkville) |
12.5 |
| MKTG90039 | Marketing Analytics |
January (On Campus - Parkville)
October (On Campus - Parkville)
|
12.5 |
Last updated: 30 January 2024