Master of Entrepreneurship (Enhanced) (MC-ETRENH)
Masters (Coursework)Year: 2025 Delivered: On Campus
About this course
Principal Coordinator
Gerda Gemser
Contact
Program Director:
Professor Gerda Gemser
gerda.gemser@unimelb.edu.au
Current Students:
General information: ask.unimelb.edu.au
Future Students:
Further information: Submit an enquiry
Overview
Award title | Master of Entrepreneurship (Enhanced) |
---|---|
Year & campus | 2025 |
CRICOS code | 107115M |
Fees information | Subject EFTSL, level, discipline and census date |
Study level & type | Graduate Coursework |
AQF level | 9 |
Credit points | 150 credit points |
Duration | 18 months full-time or 36 months part-time |
In the Master of Entrepreneurship (Enhanced) you will learn how to develop new businesses, products, services, or processes, creating value and generating new revenue growth through entrepreneurial thought and action. This program will facilitate your career as an agent of change, either within a new venture or an established organization. Students will learn about the latest concepts, frameworks, tools and techniques to identify and successfully implement new business opportunities. During the course of the year, there will be many opportunities to interact with and learn from (corporate) entrepreneurs and put obtained knowledge, tools and skills into practice.
Master of Entrepreneurship graduates generally follow one of three career paths:
- Independent venture creation path: start your own business.
- Corporate innovation path: bring innovative business opportunities to established companies.
- Venture capital/consulting path: Help start, grow or mature small companies
Entry requirements
1. In order to be considered for entry, applicants must have completed one of:
- A bachelor degree* or equivalent in a cognate area (ie, business or economics related); or
- A bachelor honours degree* or equivalent in a non-cognate area; or
- A three-year undergraduate qualification* and at least 50 credit points, or equivalent, of graduate study in a non-cognate area; or
- A three-year undergraduate qualification* in a non-cognate area and at least two years of documented, relevant work experience; or
- A minimum of six years documented, relevant work experience; and
- A personal statement (no more than 1000 words) outlining why they wish to be considered for the course; and
- An interview (for shortlisted candidates only).
*Undergraduate qualification must have a University of Melbourne equivalent weighted average mark of least 65% (H3) or equivalent
Meeting these requirements does not guarantee selection.
2. In ranking applications, the Selection Committee will consider:
- Prior academic and/or professional performance; and
- The personal statement; and
- The interview (for short-listed candidates).
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board Rules on the use of selection instruments.
4. Applicants are required to satisfy the university’s English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 7.0 is required.
Note:
- Applicants who have completed the Graduate Certificate in Entrepreneurship or graduate course work in the field of entrepreneurship and innovation may be awarded up to 50 points of credit.
- Students who discontinue from the Master of Entrepreneurship (Enhanced) but have successfully completed the requirements of the Graduate Certificate in Entrepreneurship will be eligible to receive the Graduate Certificate in Entrepreneurship as an exit award.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook. Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Intended learning outcomes
On completion of this course, graduates should be able to:
Learning Outcome 1: Graduates of this degree will be adept at creating, analysing and evaluating entrepreneurial ventures.
- Describe, explain, and apply the body of knowledge including lean start-up, the commercialisation process, brand building and tests of innovation for new ventures of different types
- Identify and apply methods for researching entrepreneurship related problems
- Evaluate the impact of a range of social, cultural and environmental factors on enterprises and the market.
Learning Outcome 2: Graduates of this degree will be creative, critical and design thinkers in relation to entrepreneurial practice and in developing evidence-based solutions to problems in enterprises
- Explain and critically analyse how to launch and develop new start-ups from ideation, formulation, specification and execution using design thinking methodology
- Identify strategic issues and solutions in relation to growth and pathways to market for enterprises
- Apply knowledge of theory to analyse problems in different markets nationally and globally
- Demonstrate creativity in the application of knowledge to problem solving and entrepreneurial practice.
Learning Outcome 3: Graduates of this degree will be effective and ethical decision makers of entrepreneurial enterprises.
- Apply basic data analytic and/or statistical techniques to analyses enterprise decisions
- Develop and apply ethical frameworks for decision-making
- Apply governance strategies to create sustainable enterprises
- Utilise a range of tools of analysis relevant to the evaluation of business planning, pitching, financing, leading and growing enterprises, as well as product and market fit
- Use evidence-based research techniques to support and evaluate decisions
- Execute a pop-up enterprise requiring research, validation and business processes evaluation
- Apply knowledge of entrepreneurship discipline to create a viable entrepreneurial venture.
Learning Outcome 4: Graduates of this degree will be competent in professional knowledge and skills in the entrepreneurship discipline in preparation for an entrepreneurial career.
- Demonstrate networking and collaboration skills
- Demonstrate an understanding of the requirements to be a successful entrepreneur including self-awareness, creativity, reflective practice, and strategies to motivate and lead others and to manage change
- Demonstrate the capacity to successfully work independently with personal accountability
- Appraise recent developments in the entrepreneurship discipline.
Generic skills
- Appraisal of state-of-the-art theories, principles, and techniques
- Critical evaluation of evidence in support of an argument or proposition
- Problem solving and creativity through the creative application of appropriate theories, principles, techniques, and data
- Written and oral communication of ideas, theories and solutions to peers and the wider community
- Ability to synthesize ideas, theories and data in developing opportunities and solving problems
- Ethical practice through knowledge of ethical decision making and knowledge of best practice
- Research skills including the retrieval and application of information from a variety of sources
- Demonstrate a capacity to successfully engage in collaborative activities such as group-based work and activities
- Demonstrate self-awareness and reflective practice
- Demonstrate a capacity to embrace uncertainty and flexibility
- Interpret and effectively communicate research results, both orally and in written form, to specialist and non-specialist audiences.
Graduate attributes
On successful completion of this degree graduates will be:
- Adept at analysis and evaluation of social and business problems to enable evidence-based enterprise decision making
- Proficient in professional knowledge and skills in entrepreneurial practices
- Skilled at identifying and implementing entrepreneurial business opportunities in a simulated real-life environment
- Competent at analysing and evaluating information to enable evidenced-based entrepreneurial practice
- Ethical problem solvers in enterprise creation through the application of appropriate concepts, principles and data
- Strategic and critical thinkers in relation to enterprise growth and pathways to market
- Effective communicators of entrepreneurship concepts to peers and the wider community
- Able to conduct basic market research and to retrieve information from a variety of sources
- Able to collaborate to initiate and implement entrepreneurial ventures.
Course structure
The Master of Entrepreneurship (Enhanced) is a 150 point program comprised of:
- 4 compulsory foundation subjects, 50pts
- 4 compulsory core subjects, 50pts
- 3 constrained elective subjects (capstone pathway), 37.5pts
- 1 elective subject from the approved elective options, 12.5pts
Semester 1
Students must complete the following four compulsory foundation subjects. All foundation subjects must be completed before progressing to core and elective subjects.
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90201 | Entrepreneurial Practice | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90227 | Entrepreneurial Organisation | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90030 | Managing Innovation | Semester 2 (On Campus - Parkville) |
12.5 |
BUSA90529 | Building Entrepreneurial Ventures | Not available in 2025 | 12.5 |
Semester 2
Students must complete the following two compulsory core subjects and then choose a capstone pathway:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90225 | Business Model Innovation | Semester 1 (On Campus - Parkville) |
12.5 |
FNCE90089 | Seminars in Entrepreneurial Finance | Semester 1 (On Campus - Parkville) |
12.5 |
AND
New Venture Creation Pathway
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90025 | Marketing for Entrepreneurs | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90230 | New Venture Creation: Initiation | Semester 1 (On Campus - Parkville) |
12.5 |
OR
Corporate Entrepreneurship Pathway
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90285 | Intrapreneurship: Initiation | Not available in 2025 | 12.5 |
Semester 3
Students must complete the following two compulsory core subjects, a capstone pathway subject and an elective from the constrained choice:
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90228 | Managing Growth | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90229 | Entrepreneur Within | Semester 2 (On Campus - Parkville) |
12.5 |
AND
New Venture Creation Pathway
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90286 | New Venture Creation: Validation | Semester 2 (On Campus - Parkville) |
12.5 |
OR
Corporate Entrepreneurship Pathway
Code | Name | Study period | Credit Points |
---|---|---|---|
MGMT90284 | Intrapreneurship: Implementation | Not available in 2025 | 12.5 |
One elective subject from:
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Early-Start) (Off Campus)
Semester 2 (Early-Start) (Off Campus)
|
12.5 |
BUSA90473 | Business Practicum |
Semester 1 (Off Campus)
Winter Term (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
BUSA90485 | Global Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
November (Off Campus)
|
12.5 |
MGMT90165 | Social Entrepreneurship | Not available in 2025 | 12.5 |
BUSA90013 | Brand Management |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90053 | Corporate Strategy |
June (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90519 | Internet Marketing & Electronic Commerce | Not available in 2025 | 12.5 |
BUSA90273 | Negotiations |
Summer Term (On Campus - Parkville)
April (On Campus - Parkville)
August (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90524 | Fintech: Blockchain in the New Economy | August (On Campus - Parkville) |
12.5 |
BUSA90527 | Digital Product Management | August (On Campus - Parkville) |
12.5 |
BUSA90458 | Managerial Judgement | September (On Campus - Parkville) |
12.5 |
Code | Name | Study period | Credit Points |
---|---|---|---|
LAWS90125 | Fundamentals of Intellectual Property |
March (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
Last updated: 21 February 2025