Marketing Communications Thesis Part 2 (MECM90033)
Graduate courseworkPoints: 18.75On Campus (Parkville)
About this subject
Contact information
Semester 1
Semester 2
Overview
| Availability | Semester 1 Semester 2 |
|---|---|
| Fees | Look up fees |
This subject requires students to design and deliver a substantial research project. Students will select an object of study, an appropriate methodology, and tools for analysing and interpreting the data they gather from their sources. Enrolment in the thesis is across two consecutive semesters and students must enrol in the subject in each semester to ensure they are meeting the full 37.5 point requirement for the year-long subject.
Intended learning outcomes
On completion of this subject, students should be able to:
- Critically analyse and evaluate scholarly literature relevant to the chosen field of study
- Identify gaps in existing research and formulate pertinent research questions or hypotheses
- Design a robust research framework, including selecting appropriate methodologies and data collection and analysis techniques
- Apply ethical principles in the conduct of research, ensuring integrity and rigour in the research process
- Develop advanced academic writing skills, enabling the clear and effective presentation of research findings and arguments in a well-structured thesis
- Discuss what making a significant and original contribution to the field of study through independent research involves.
Generic skills
On completion of this subject, students should be able to:
- Prepare and present ideas in both verbal and written mode, and in conformity to conventions of academic presentation
- Reflect on learning and take responsibility for organising personal study
- Undertake independent critical research, deploying skills of information retrieval and critical evaluation of sources and/or data.
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MECM90032 | Marketing Communications Thesis Part 1 |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
18.75 |
Corequisites
Non-allowed subjects
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MKTG90019 | Digital Marketing | Not available in 2025 |
6.25 |
| MKTG90031 | Minor Thesis - Marketing Communications | No longer available | |
| MKTG90032 | Applied Syndicate Project |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
| MULT90019 | Internship II (Semester Long) |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
25 |
MKTG90031 Minor Thesis - Marketing Communications
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
A thesis on an approved topic written over two consecutive semesters, due at the end of the second semester of enrolment.
| Due at the end of the second semester of enrolment. | 100% |
| Hurdle requirement: 1. Attendance hurdle requirement: Students are required to attend a minimum of 80% of supervision meetings in order to qualify to have their written work assessed. | Throughout the teaching period | N/A |
| Hurdle requirement: 2. Late Penalty and Assessment hurdle requirement: Assessment submitted late without an approved extension will be penalised at five per cent (5%) of the possible marks available for the assessment task per day or part thereof. All pieces of assessment must be submitted to pass the subject. Each submitted assessment must be complete, constitute a genuine attempt to address the requirements of the task and will not be accepted after 20 University business days from the original assessment due date without written approval. | Throughout the semester | N/A |
Last updated: 4 March 2025
Dates & times
- Semester 1
Coordinator Mark Davis Mode of delivery On Campus (Parkville) Contact hours Total 25 hours: regular, documented consultations over two semesters with the supervisor as arranged. Meetings should normally occur fortnightly and should be at least of half an hour duration. Total time commitment 255 hours Teaching period 3 March 2025 to 1 June 2025 Last self-enrol date 14 March 2025 Census date 31 March 2025 Last date to withdraw without fail 9 May 2025 Assessment period ends 27 June 2025 Semester 1 contact information
- Semester 2
Coordinator Mark Davis Mode of delivery On Campus (Parkville) Contact hours Total 25 hours: regular, documented consultations over two semesters with the supervisor as arranged. Meetings should normally occur fortnightly and should be at least of half an hour duration. Total time commitment 255 hours Teaching period 28 July 2025 to 26 October 2025 Last self-enrol date 8 August 2025 Census date 1 September 2025 Last date to withdraw without fail 26 September 2025 Assessment period ends 21 November 2025 Semester 2 contact information
Time commitment details
Refer to MECM90032 Marketing Communications Thesis Part 1 for details
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Additional delivery details
This subject is available as the second part of a two-subject sequence: the subject continues over two consecutive study periods, with students first enrolling in MECM90032 Marketing Communications Thesis Part 1 and then subsequently enrolling in MECM90033 Marketing Communications Thesis Part 2, for a total enrolment of 37.5 credit points. Students will receive an overall result for the subject following completion of the two-subject sequence.
Please note: for full information on the subject, please refer to the HB page for Part 1: MECM90032 Marketing Communications Thesis Part 1.
Last updated: 4 March 2025
Further information
- Texts
- Related Handbook entries
- Links to additional information
Last updated: 4 March 2025