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150pt Program
Master of Management (Marketing)Course Entry PointYear: 2024
Overview
The Master of Management (Marketing) provides foundational training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain business customers and/or consumers, including but not limited by value creation through understanding customer needs, relationships, value appropriation through strategy and pricing, and measuring value through market research and marketing metrics.
Last updated: 30 January 2024
Structure
150 credit points
Students entering the Master of Management (Marketing) program with 50 points of advanced standing must complete 12 subjects comprising two core subjects, four discipline core subjects, two capstone subjects and four elective subjects.
Students who wish to take more capstone selective subjects can do so through selecting them in the electives list and completing them as elective subjects.
To obtain the degree students must complete:
- 25 credit points of Year 1 (the first semester of the program) core subjects
- 50 credit points of Discipline core subjects
- 12.5 credit points of Capstone core subject (the final semester of the program)
- 62.5 credit points of Capstone selective and Elective subjects including
- A minimum of 12.5 credit points of Capstone selective subject(s)
Study options
Year 1 (the first semester of the program) core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90004 | Marketing Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90280 | Managerial Decision Analytics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Discipline core subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90008 | Consumers and Consumption |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90011 | Marketing Research |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90048 | B2B Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90049 | Marketing, Society and Sustainability | Semester 1 (On Campus - Parkville) |
12.5 |
Capstone core subject (the final semester of the program)
Code | Name | Study period | Credit Points |
---|---|---|---|
MKTG90005 | Marketing Strategy |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Capstone selective subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90473 | Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
|
12.5 |
BUSA90485 | Global Business Practicum |
January (Off Campus)
June (Off Campus)
November (Off Campus)
|
12.5 |
BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Elective subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
ACCT90031 | Sustainability Reporting & Management | Semester 2 (On Campus - Parkville) |
12.5 |
BUSA90473 | Business Practicum |
Summer Term (Off Campus)
July (Off Campus)
|
12.5 |
BUSA90485 | Global Business Practicum |
January (Off Campus)
June (Off Campus)
November (Off Campus)
|
12.5 |
BUSA90525 | Business and Economics Internship |
Summer Term (Off Campus)
Semester 1 (Off Campus)
Semester 2 (Off Campus)
|
12.5 |
BUSA90529 | Building Entrepreneurial Ventures | November (On Campus - Parkville) |
12.5 |
ECON90016 | Environmental Economics and Strategy | Not available in 2024 | 12.5 |
ENGR90039 | Creating Innovative Professionals |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
FNCE90087 | Sustainable Investment | Semester 2 (On Campus - Parkville) |
12.5 |
IBUS90008 | Global Value Chains | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90026 | Supply Chain Management | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90031 | Project Management |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90032 | Operations and Process Management | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90146 | Strategic Management |
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MGMT90165 | Social Entrepreneurship | Semester 2 (On Campus - Parkville) |
12.5 |
MGMT90208 | Sustainable Business Practices | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90227 | Entrepreneurial Organisation | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90001 | Omnichannel Retail | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90002 | New Product Development | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90003 | Public Relations | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90006 | Branding | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90007 | Customer Experience Management | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90009 | Advertising and Communications Strategy | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90017 | Digital Business and Marketing | Semester 2 (On Campus - Parkville) |
12.5 |
MKTG90026 | Marketing Metrics |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
MKTG90033 | Neuromarketing | Semester 1 (On Campus - Parkville) |
12.5 |
MKTG90040 | Sales | Not available in 2024 | 12.5 |
MULT90014 | Business Risk Management | Winter Term (On Campus - Parkville) |
12.5 |
MGMT90201 | Entrepreneurial Practice | Semester 2 (On Campus - Parkville) |
12.5 |
LAWS90125 | Fundamentals of Intellectual Property |
February (On Campus - Parkville)
August (On Campus - Parkville)
|
12.5 |
MGMT90037 | Conflict and Negotiation |
Summer Term (On Campus - Parkville)
Winter Term (On Campus - Parkville)
November (On Campus - Parkville)
|
12.5 |
MKTG90025 | Marketing for Entrepreneurs | Semester 1 (On Campus - Parkville) |
12.5 |
MGMT90273 | Service Supply Chain Management | August (Online) |
6.25 |
MGMT90258 | Supply Chain Analytics |
May (Online)
November (Online)
|
6.25 |
Last updated: 30 January 2024