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Principles of Marketing (MKTG10001) // Assessment
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Summer Term
Mr Eugene Skewes: eugene.skewes@unimelb.edu.au
Semester 1
Andrew Zur: ajzur@unimelb.edu.au
Semester 2
Dr Marcus Phipps: mphipps@unimelb.edu.au
Assessment
Description | Timing | Percentage |
---|---|---|
Pre-tutorial activity participation
| Throughout the semester | 5% |
Individual Essay
| Mid semester | 10% |
Group Assignment (usually in groups of 2-4)
| From Week 11 to Week 12 | 20% |
Learning about marketing research throghout the semester
| Throughout the semester | 5% |
End of semester examination
| During the examination period | 60% |
Last updated: 27 April 2024