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Principles of Marketing (MKTG10001) // Assessment
About this subject
Contact information
Semester 1
Andrew Zur: ajzur@unimelb.edu.au
Semester 2
Prof Simon Bell: simonb@unimelb.edu.au
Assessment
Description | Timing | Percentage |
---|---|---|
Pre-tutorial activity participation
| Throughout the semester | 10% |
Individual essay
| Mid semester | 10% |
Group assignment (usually in groups of 2-4)
| From Week 11 to Week 12 | 25% |
Learning about marketing research throughout the semester
| Throughout the semester | 5% |
End of semester examination
| During the examination period | 50% |
Last updated: 20 March 2025